What e-business strategy uses both online AND traditional stand-alone locations?
A)functional
B)clicks-and-bricks
C)e-bay
D)focus
E)differentiation

Question

Quizplus · Accepted Answer

Clicks-and-bricks strategy combines both online and physical locations to provide customers with multiple options for purchasing products or services. This approach can provide the advantages of online business (such as convenience and a wider customer base) while also offering the benefits of traditional brick-and-mortar stores (such as face-to-face customer interaction and the ability to try products before purchasing).

What E-Business Strategy Uses Both Online AND Traditional Stand-Alone Locations