The value proposition that sets a company apart from its competitors and gives it a unique position in the market, superior to its competition, is its ________.
A)mission statement
B)competitive advantage
C)competitive profile
D)strategic plan

Question

Quizplus · Accepted Answer

A company's competitive advantage is what sets it apart from competitors and gives it a unique market position. A mission statement is a statement of the company's purpose and values. A competitive profile is a summary of the company's key competitors and their strengths and weaknesses. A strategic plan is a comprehensive roadmap for achieving the company's goals and objectives.

The Value Proposition That Sets a Company Apart from Its