The most effective way for a small business to establish a competitive advantage is by offering lower prices.

Question

Quizplus · Accepted Answer

While offering lower prices may attract customers in the short-term, it is not always sustainable for a small business in the long-term. Other ways to establish a competitive advantage include offering superior quality, excellent customer service, unique product offerings or features, and strong marketing and branding strategies.

The Most Effective Way for a Small Business to Establish