McDonald's recently set up several small franchises in nontraditional locations such as a hospital, a college campus, an airport, a subway station, and a sports arena. These locations are based on the principle of ________.

Question

Quizplus · Accepted Answer

Intercept marketing involves placing franchises in nontraditional locations to reach customers where they are already located, such as in a hospital or airport. This strategy aims to increase convenience and accessibility for customers while also increasing sales for the franchise.

McDonald's Recently Set Up Several Small Franchises in Nontraditional Locations