Chris Jaffe, the owner of a small independent doughnut shop, is worried that a large doughnut franchise will open an outlet near her location and take away business. Taking a proactive approach, Jaffe contacts the franchise, and after a few months of negotiations, becomes a franchisee. Jaffe is an example of which trend in franchising?

Question

Quizplus · Accepted Answer

Jaffe's decision to become a franchisee after operating independently is an example of the conversion trend in franchising, where an independent business owner decides to convert their business into a franchisee.

Chris Jaffe, the Owner of a Small Independent Doughnut Shop