The focus of a small company's marketing plan should be on ________.
A)preparing accurate financial forecasts
B)the customer
C)describing how its products or services are superior to those of competitors
D)the competition

Question

Quizplus · Accepted Answer

The customer should be the focus of a small company's marketing plan because understanding and meeting the needs of the target audience is crucial for success in a competitive market.

The Focus of a Small Company's Marketing Plan Should Be