The specific group of customers at whom a company aims its goods and services is its target market.

Question

Quizplus · Accepted Answer

This statement is true. Target market refers to the specific group of customers that a company intends to sell its products or services to. It is important for companies to identify their target market in order to develop effective marketing strategies and tailor their offerings to meet the needs and preferences of their customers.

The Specific Group of Customers at Whom a Company Aims