Nature's Way, a health food store, has just opened in a popular neighborhood shopping center next to Silver's Gym, a physical fitness center catering to both men and women. Nature's Way is relying on which location principle?
A)Trade area
B)Retail consistency
C)Retail compatibility
D)Zoning

Question

Quizplus · Accepted Answer

Retail compatibility, also known as co-tenancy or clustering, refers to the phenomenon of stores that complement each other's merchandise and services locating near one another to create a convenient shopping experience. In this case, Nature's Way and Silver's Gym complement each other as both promote a healthy lifestyle, making them compatible and appealing to potential customers who are health-conscious.

Nature's Way, a Health Food Store, Has Just Opened in a Popular