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Essentials of Entrepreneurship
Quiz 14: Choosing the Right Location and Layout
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Question 41
Essay
Discuss the various sources of information available to the small business owner for deciding in which region of the country to locate her/his business.
Question 42
Multiple Choice
The region from which a business can expect to draw its customers over a reasonable time span is called its ________.
Question 43
Multiple Choice
The index of retail saturation ________.
Question 44
True/False
A location that has housed several businesses that have failed within the past few years is likely to have a bad reputation and a negative image.
Question 45
True/False
A variance is a special exemption to a zoning ordinance.
Question 46
True/False
For many entrepreneurs, quality of life is one of the key determinants of their choice of locale.
Question 47
Multiple Choice
Refer to the following information to answer the following questions. An entrepreneur considering two sites for a men and boys shop determines that (s) he needs sales of $158 per square foot to be profitable. Site #1 has 13,500 potential customers who spend an average of $160.20 per year on men and boys wear. Two competitors occupy 14,200 square feet of space. Site #2 has 10,800 potential customers who spend an average of $152.10 per year on men and boys wear. One competitor has 10,000 square feet. -The index of retail saturation for site #1 is $________.
Question 48
True/False
Zoning is a system that divides a city or country into small cells or districts to control the use of land, buildings, and sites.
Question 49
Multiple Choice
The primary variable(s) that influence(s) the scope of a trading area is/are the ________.
Question 50
Multiple Choice
Nature's Way, a health food store, has just opened in a popular neighborhood shopping center next to Silver's Gym, a physical fitness center catering to both men and women. Nature's Way is relying on which location principle?
Question 51
Essay
Mini-Case 14-2: "It's a Great Location for a Bar" Fred Stanford has just completed bartenders' school in Los Angeles and is ready to build a life for himself. Sunday's paper has an ad in the business opportunities section for a bar in Mesa Verde, Colorado. Fred has heard that the West is a high growth area and the quality of life in Colorado is very good. Fred's best friend, Carl, begins to ask Fred some questions about his new idea. "To begin with, Fred, where is Mesa Verde, Colorado?" Fred decides to call the telephone number in the ad and is put in touch with Ansel King, a business broker located in Pueblo, Colorado. When asked where in Colorado Mesa Verde was, Ansel was prompt to point out that it was only 35 miles from Pueblo on the Interstate and has a population of nearly ten thousand. "Fred, this town is a great location for a bar, and I have just the kind of deal for a young man like you looking to get started." -What city-related factors does Fred need to consider when evaluating this community as a location for a bar?
Question 52
True/False
The most important factor when evaluating the labor supply in an area is its prevailing wage rate.
Question 53
True/False
The "friendliness" of the overall business environment is an important consideration in location selection and information is available to offer objective insight for this assessment.
Question 54
True/False
Zoning is a system for mixing types of business and industrial activities to make maximum efficient use of the area.
Question 55
True/False
The choice of the location for a Tiffany & Company should be determined by the compatibility with the community it will serve.
Question 56
Essay
What publications could Fred use to investigate whether or not this is a good region for this bar?
Question 57
True/False
When choosing a location, a small business owner should match the characteristics of the labor force her/his company requires with the characteristics of an area's available labor pool.
Question 58
True/False
Knowing the type of labor a business needs and preparing job descriptions and job specifications in advance will help a business owner determine whether or not there is a good match with the available labor pool.