Foreign licensing has its greatest potential in the licensing of ________.
A)products
B)intangibles (e.g., technology, copyrights, and trademarks)
C)goods
D)franchises

Question

Quizplus · Accepted Answer

Foreign licensing is best suited for intangibles such as technology, copyrights, and trademarks. This is because these types of assets can be easily licensed and transferred across different countries without the need for significant infrastructure or resources. Additionally, licensing these assets allows companies to retain ownership and control of their intellectual property while still generating revenue from foreign markets.

Foreign Licensing Has Its Greatest Potential in the Licensing of ________