The first step in establishing a successful global franchise arrangement is to ________.
A)generate lead for potential franchisees
B)structure the franchise deal
C)identify the country or countries that are best suited to the franchiser's business concept
D)select quality candidates

Question

Quizplus · Accepted Answer

Before any franchise arrangement can be established, it is crucial to identify the country or countries that will be most receptive to the franchiser's business concept. This can involve researching cultural and economic factors, legal requirements, and the level of competition in potential markets. Once the most suitable countries have been identified, the franchiser can then move on to generating leads, structuring the deal, and selecting quality candidates.

The First Step in Establishing a Successful Global Franchise Arrangement