The goals of helping people and bringing about social change are the focus of ________.
A)relationship marketing
B)social media
C)transformative consumer research
D)open data partnerships

Question

Quizplus · Accepted Answer

Transformative consumer research (TCR) is the field that focuses on bringing about social change and helping people. It involves collaboration between academics and non-profit organizations to address social issues and create a better world. TCR aims to inspire businesses and marketers to use their power to make a positive impact on society. Relationship marketing, social media and open data partnerships do not specifically focus on social change and helping people.

The Goals of Helping People and Bringing About Social Change