Which of the following consumer behaviour issues discussed in the chapter would be most accurately classified as a micro consumer behaviour topic?
A)How marketing campaigns have influenced popular culture
B)How individual consumers perceive advertisements
C)How consumers in different geographic regions respond differently to marketing campaigns
D)How the growth of C2C e-commerce has affected marketing strategies

Question

Quizplus · Accepted Answer

Micro consumer behaviour focuses on the individual level of consumer decision-making and perception, such as how they perceive advertisements. Options A, C, and D all involve broader societal or market-level influences on consumer behaviour, which would fall more under the macro level of analysis.

Which of the Following Consumer Behaviour Issues Discussed in the Chapter