In recent years, GAP clothing has partnered with an organisation known as (RED), which partners with brands in order to raise money to fight HIV/AIDS in Africa.By partnering with (RED), GAP is engaging in ________.

Question

Quizplus · Accepted Answer

Cause marketing refers to a type of marketing that involves a partnership between a for-profit company and a nonprofit organization in order to raise funds for a specific cause. In this case, GAP is partnering with (RED) to raise money to fight HIV/AIDS in Africa.

In Recent Years, GAP Clothing Has Partnered with an Organisation