A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

Question

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Cause marketing is a strategy that involves aligning a company brand with a social or environmental cause to generate business and societal benefits. It involves showcasing the company's commitment to a social cause by promoting the cause through marketing and advertising campaigns. The strategy is designed to benefit both the company and society, by attracting socially conscious consumers, enhancing the company's reputation, and supporting a cause that benefits society.

A Strategy That Aligns a Company Brand with a Cause