When a petrol station blows 'fresh coffee smell' around the petrol pumps to tempt customers to come inside for a cup, the petrol station is using a form of ________ marketing to influence customers.
A)one-on-one
B)subliminal
C)differentiated
D)sensory

Question

Quizplus · Accepted Answer

The petrol station is using sensory marketing by emitting the smell of fresh coffee to attract customers. Sensory marketing uses the five senses (sight, sound, smell, taste, touch) to create an emotional connection with the customer and influence their behavior.

When a Petrol Station Blows 'Fresh Coffee Smell' Around the Petrol