At his local wine shop, Marco reads the label on the back of a bottle of wine.On it, a descriptive paragraph reads: 'This exquisite full-bodied cabernet, produced in the pastoral, wind-swept sloping vineyards of the Sancerre in France, will delight you with an aroma of coffee and chocolate and the taste of blackcurrant and cherries'.The description is targeted at Marco's sense of ________.
A)hedonic consumption
B)context effects
C)embedded consumption
D)sound symbolism

Question

Quizplus · Accepted Answer

The description is targeted at Marco's sense of hedonic consumption, as it emphasizes the sensory pleasure and enjoyment that he can derive from the wine's aroma and taste.

At His Local Wine Shop, Marco Reads the Label on the Back