Lifestyle, attributes, competitors and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace.
A)sensory signature
B)position
C)priming
D)sign

Question

Quizplus · Accepted Answer

Marketers can use lifestyle, attributes, competitors, and quality to create a unique position for their brand in the marketplace. This refers to the specific place the brand occupies in the minds of consumers in relation to its competitors.

Lifestyle, Attributes, Competitors and Quality Are All Dimensions Marketers Can