Mary travels the same way to work every day.She notices advertisements in store windows when the ads first go up.However, after a few days, Mary no longer pays any attention to these ads because they have become familiar.Which of the following personal selection factors is affecting Mary's response to the ads?
A)Perceptual vigilance
B)Perceptual defence
C)Contrast
D)Adaptation

Question

Quizplus · Accepted Answer

Mary's lack of attention to the ads after a few days is an example of adaptation, which is a personal selection factor that refers to an individual's tendency to pay less attention to stimuli that have become familiar or routine.

Mary Travels the Same Way to Work Every Day