Suddenly, as if out of nowhere, Jennifer begins to see coconut-flavoured coffee advertised everywhere.In any café or restaurant, she sees posters and signs for coconut lattes, coconut iced coffees and coconut milk-covered coffee beans.A few months later, Jennifer notices that she doesn't see anything related to coconut-flavoured coffee anymore.What did Jennifer experience?
A)The endowment effect
B)A fad
C)Sensory marketing
D)Subliminal perception

Question

Quizplus · Accepted Answer

Jennifer experienced a fad, which is a sudden and temporary increase in the popularity of a product or trend. The fact that she no longer sees anything related to coconut-flavoured coffee suggests that the trend has passed. The endowment effect refers to a tendency for individuals to overvalue items they already possess, sensory marketing involves using sensory stimuli to influence consumer behavior, and subliminal perception refers to stimuli that are below the threshold of conscious awareness. None of these concepts fully explain Jennifer's experience.

Suddenly, as If Out of Nowhere, Jennifer Begins to See