In the past tomato sauce formed an unbecoming 'scum' on its surface if it was exposed to air, so manufacturers created the traditionally shaped tomato sauce bottle with the narrow opening.When chemicals were developed to reduce this oxidation, it was then possible to sell tomato sauce in more conveniently shaped containers.Customers, however, rejected bottles that didn't have the traditional sauce shape.This is an example of the power of ________ in the marketplace.
A)sensory overload
B)thresholds
C)augmented reality
D)schemas

Question

Quizplus · Accepted Answer

This is an example of the power of schemas in the marketplace, as customers had a pre-existing idea or mental image of what a tomato sauce bottle should look like and rejected alternatives.

In the Past Tomato Sauce Formed an Unbecoming 'Scum' on Its