In the 1950s, an approach called ________ research attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.

Question

Quizplus · Accepted Answer

Motivational research was the approach that attempted to use Freudian ideas to understand the deeper meanings of products and advertisements. The research focused on uncovering consumers' hidden, subconscious motivations for purchasing certain products.

In the 1950s, an Approach Called ________ Research Attempted to Use