Consumer researchers have adapted some of Sigmund Freud's ideas.In particular, his work highlights the potential importance of ________ which influences our purchases.

Question

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Freud's psychoanalytic theory suggests that our behavior is heavily influenced by our unconscious motives and desires. Therefore, consumer researchers have adapted some of his concepts to understand the role of unconscious motives in consumer behavior.

Consumer Researchers Have Adapted Some of Sigmund Freud's Ideas