The local Harley-Davidson motorcycle outlet has special events on Saturday mornings.Vintage bikes are shown, food is served, and some people travel more than 100 kilometres on their Harleys to be there almost every Saturday morning.The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.
A)fuzzy
B)cult
C)consumer-generated
D)disposable

Question

Quizplus · Accepted Answer

The fact that people are traveling long distances and attending events regularly suggests that Harley-Davidson has developed a cult following among its customers. This indicates that the brand has a strong emotional connection with its customers and its marketing approach is successful in cultivating a loyal customer base.

The Local Harley-Davidson Motorcycle Outlet Has Special Events on Saturday