In its advertising, an automobile company emphasises such features as high kilometres per litre of petrol, an excellent rating in safety, and high resale value of its product.The company is trying to appeal to which of the following consumer needs?
A)Sentiment needs
B)Biogenic needs
C)Hedonic needs
D)Utilitarian needs

Question

Quizplus · Accepted Answer

The company is highlighting practical and functional features of its product, such as high mileage, safety, and resale value, which cater to utilitarian needs of consumers who want reliable and cost-efficient transportation. Sentiment needs relate to emotional and expressive aspects of consumption, biogenic needs pertain to physiological requirements, and hedonic needs involve enjoyment and sensory pleasure in consumption.

In Its Advertising, an Automobile Company Emphasises Such Features as High