Consumption at the extreme low end of the involvement continuum is characterised by ________, where decisions are made out of habit.
A)inertia
B)flow
C)formation
D)actualisation

Question

Quizplus · Accepted Answer

Inertia refers to a sense of immobilization or inactivity, which means that decision-making is automatic and occurs out of habit without much thought or involvement from the consumer. This is typical of consumption at the extreme low end of the involvement continuum. Choices B, C, and D are not relevant to this concept.

Consumption at the Extreme Low End of the Involvement Continuum