The ________ is a scale used to measure terminal and instrumental values.
A)Rokeach Value Survey
B)Means-End Chain Model
C)Hierarchy of Needs
D)List of Values Scale

Question

Quizplus · Accepted Answer

The Rokeach Value Survey is specifically designed to measure terminal and instrumental values by having respondents rank order a list of values in terms of their personal importance. The other options listed (Means-End Chain Model, Hierarchy of Needs, List of Values Scale) are related to values or needs, but do not directly measure terminal and instrumental values.

The ________ Is a Scale Used to Measure Terminal and Instrumental