Petrol is the only commonly purchased product that is priced down to a fraction of a cent.This is so because petrol is selected for purchase following a low-involvement hierarchy, which makes point-of-purchase factors more important.

Question

Quizplus · Accepted Answer

Petrol is often purchased quickly and without much thought or research, and the price is a major factor in decision-making at the point of purchase. Therefore, small differences in price can have a big impact on consumer behavior, making it important for petrol companies to price their product down to the fraction of a cent.

Petrol Is the Only Commonly Purchased Product That Is Priced