Which of the following theoretical models measures the attitude toward the act of buying (Aₐct), rather than the attitude towards only the product itself?
A)The theory of cognitive dissonance
B)The theory of reasoned action
C)The balance theory
D)The theory of trying

Question

Quizplus · Accepted Answer

The theory of reasoned action measures the attitude toward the act of buying, as well as the subjective norm and perceived behavioral control. It assumes that individuals make rational and deliberate decisions based on their attitudes and social norms.

Which of the Following Theoretical Models Measures the Attitude Toward