The foot-in-the-door technique is based on the observation that a consumer is more likely to comply with a request if he or she has first agreed to comply with a smaller request.

Question

Quizplus · Accepted Answer

The statement accurately describes the foot-in-the-door technique. It is a common persuasion strategy used by marketers and salespeople to gradually build compliance and increase the likelihood of a consumer agreeing to a larger request.

The Foot-In-The-Door Technique Is Based on the Observation That a Consumer