Researchers have added to the original Fishbein multi-attribute model.The name of this extended Fishbein model is the ________.
A)linked Fishbein model
B)theory of reasoned action
C)Phillips approach
D)subjective norm model

Question

Quizplus · Accepted Answer

The extended Fishbein model is called the theory of reasoned action, which includes the original components of attitudes and beliefs, but also adds the concept of subjective norms.

Researchers Have Added to the Original Fishbein Multi-Attribute Model