Brenley is the owner of a store that has not yet opened.She's trying to determine what colour to paint the walls and what type and intensity of lighting to use.Brenley is concerned with ________.
A)pretailing
B)atmospherics
C)market-landscaping
D)store image

Question

Quizplus · Accepted Answer

Brenley's concern with the colour of the walls and lighting intensity falls under the realm of atmospherics. Atmospherics refers to the physical elements of a store environment that influence a customer's perception and experience, including lighting, colour, and temperature.

Brenley Is the Owner of a Store That Has Not