Which of the following metaphors is most applicable to consumers who conduct significant research and compare products from a number of different retail sources?
A)Time is a pressure cooker.
B)Time is a river.
C)Time is a map.
D)Time is a feast.

Question

Quizplus · Accepted Answer

Time being compared to a map is the most applicable metaphor in this scenario as consumers conduct research to navigate their way through different retail sources and compare products, just like how maps help people navigate through unknown places.

Which of the Following Metaphors Is Most Applicable to Consumers