Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment.These two dimensions are best described as being ________.
A)pleasure and pain
B)avoidance and satisfaction
C)avoidance and arousal
D)pleasure and arousal

Question

Quizplus · Accepted Answer

The two dimensions of emotional states that determine a shopper's reaction to a consumption environment are pleasure (positive valence) and arousal (level of stimulation). Pleasure reflects the degree of liking or enjoyment that the shopper experiences, while arousal refers to the level of activation or excitement. The other choices (A, B, and C) do not accurately reflect these two dimensions.

Two Dimensions of Emotional States Determine If a Shopper Will