The other people who exist within a consumer's physical and social environment when he or she considering or making purchases are called ________.
A)co-consumers
B)bystanders
C)purchase competitors
D)challengers

Question

Quizplus · Accepted Answer

Co-consumers refer to the other individuals who are present at the same time as the consumer and may have an impact on their purchase decision. This can include friends, family members, colleagues, or strangers who are present in the same shopping environment. Bystanders may also exist, but they are not actively participating in the purchase decision-making process. Purchase competitors and challengers are not appropriate terms for this concept.

The Other People Who Exist Within a Consumer's Physical and Social