According to the consumer behaviour model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli and sales interactions.
A)antecedent state
B)post-purchase process
C)cognitive process
D)purchase environment

Question

Quizplus · Accepted Answer

The purchase environment refers to the physical and social surroundings in which the purchase is made, including the shopping experience, point-of-purchase stimuli such as displays and packaging, and sales interactions. The antecedent state refers to the consumer's mood, physical condition, and other situational factors that influence their purchase decision. The cognitive process refers to the mental activities involved in processing information and making a purchase decision. The post-purchase process refers to the consumer's evaluation and use of the product after the purchase.

According to the Consumer Behaviour Model Presented in the Text