Raul recently bought a new Apple Macbook computer.While it cost more money than he planned to spend, he feels he is much more productive while using it and that it has allowed him to take on freelance projects more quickly, meaning that he can more efficiently recoup the money he spent for the computer.Which dimension of customer value is most applicable to this example?
A)Economic value
B)Social value
C)Hedonic value
D)Altruistic value

Question

Quizplus · Accepted Answer

Economic value refers to the benefits a customer receives relative to the cost of a product. In this example, Raul is able to recoup the money he spent for the computer more efficiently, indicating that the benefits of increased productivity outweigh the initial cost.

Raul Recently Bought a New Apple Macbook Computer