A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations or behaviour.
A)opinion group
B)demographic group
C)reference group
D)focus group

Question

Quizplus · Accepted Answer

A reference group is a group of people who serve as a point of reference for individuals' evaluations, aspirations, or behavior. They can be either actual or imaginary, and they are significant to an individual's decisions and actions. Option A, opinion group, is not an accurate term. Option B, demographic group, refers to a segment of the population sharing a common characteristic (such as age, gender, or income). Option D, focus group, is a type of research where a moderator leads a group of participants in a discussion about a product or service.

A(n) ________ Is an Actual or Imaginary Individual or Group