If a consumer admires the qualities of another person and copies his or her behaviours, the person that is copied is said to have ________ power.
A)referent
B)informational
C)legitimate
D)coercive

Question

Quizplus · Accepted Answer

Referent power is the ability to influence others based on an individual's personal characteristics, such as their charisma, personality or reputation. When a consumer copies the behaviours of another person because they admire them, it is an example of referent power. The consumer is being influenced by the reference person's personal characteristics.

If a Consumer Admires the Qualities of Another Person and Copies