The opinion leader referred to as a(n) ________ is actively involved in transmitting marketplace information of all types.

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A market maven is an opinion leader who is actively involved in transmitting marketplace information of all types. They are often referred to as "information brokers" and have a high degree of expertise across a variety of product categories. They enjoy talking about shopping and typically have a vast network of friends and colleagues with whom they share their knowledge and experience.

The Opinion Leader Referred to as A(n) ________ Is Actively