Sam and Jackson have just returned from a Sydney Swans game at the SCG.The ground really impressed them.What really caught their attention, however, was the unique way Coca-Cola sold its products.There were roving teams of 'Cola Buddies' moving throughout the crowd during the game.These teams were passing out 'free coupons' for Cokes, souvenir cups and free tickets to next week's game.Sam and Jackson will always remember how great their day at the ground was and will certainly choose Coca-Cola when given the opportunity.This is an example of which of the following communication strategies?
A)Foot-in-the-door marketing
B)Viral marketing
C)Guerrilla marketing
D)Demand-based marketing

Question

Quizplus · Accepted Answer

The unique and unconventional method of promoting Coca-Cola using roving teams and distributing free coupons, souvenir cups, and game tickets is an example of guerrilla marketing. This strategy involves using low-cost, unconventional tactics to draw attention to a product or service.

Sam and Jackson Have Just Returned from a Sydney Swans