Ethan bought a new pair of Nike shoes, and he really loves them.He creates a video of him taking them out of the box and talking about their features, and then he uploads the video on YouTube and shares a link to it to his many followers on social media.This is an example of ________.
A)FOMO
B)guerrilla marketing
C)viral marketing
D)strength of weak ties

Question

Quizplus · Accepted Answer

This scenario exemplifies viral marketing, as Ethan shares his video with his followers on social media with the potential for it to be shared and spread naturally within his network. Guerrilla marketing involves unconventional and often surprise tactics to promote a product or cause, while FOMO (fear of missing out) and strength of weak ties refer to the psychological and sociological concepts surrounding social influence and network connections.

Ethan Bought a New Pair of Nike Shoes, and He