A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.
A)market maven
B)opinion leader
C)power user
D)surrogate consumer

Question

Quizplus · Accepted Answer

A surrogate consumer is a marketing intermediary hired by a consumer to provide advice and guidance on what to buy. They might include personal shoppers, interior designers, or other experts who can help the consumer navigate the buying process. Market mavens, opinion leaders, and power users are not necessarily hired by consumers, although they may play a role in shaping consumer behavior.

A(n) ________ Is a Marketing Intermediary Retained by a Consumer