Which of the following is an example of viral marketing?
A)Samsung releases a TV ad for a new cell phone.
B)An ad agency displays posters throughout the NYC subway system.
C)On Twitter, a celebrity shares a link to a book she really enjoyed.
D)A restaurant leaves their menu on benches through a public park.

Question

Quizplus · Accepted Answer

Viral marketing is a technique where a message or product is promoted through word-of-mouth or social sharing. In this example, a celebrity sharing a link to a book she enjoyed on Twitter can potentially reach a large audience and encourage them to share the link with their own followers, thereby creating a viral effect. Options A, B, and D are not examples of viral marketing.

Which of the Following Is an Example of Viral Marketing