Consumers use a set of products called a(n) ________ to define, communicate and perform social roles.

Question

Quizplus · Accepted Answer

A consumption constellation refers to a set of products used by consumers to communicate their identity, social status, and perform specific social roles. It is a combination of products that reflect an individual's lifestyle, values, and personal preferences. Therefore, option B is the correct answer. A is incorrect because brand prominence refers to the visibility of a brand in a market. Option C and D are incorrect because they refer to the different types of communication codes used by individuals in language and not related to consumption behavior.

Consumers Use a Set of Products Called A(n) ________ to Define