Linking products together to create a more desirable connotation in consumers' minds is known as ________.

Question

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Co-branding strategies involve linking two or more brands or products together to create a more desirable connotation in consumers' minds. This can help to increase brand awareness, reach new audiences, and enhance the perceived value of the products. Product complementarity refers to the pairing of products that are often used together or have complementary benefits, while consumption constellations and product companions are not commonly recognized marketing terms.

Linking Products Together to Create a More Desirable Connotation in Consumers