The customer value proposition lays out the company's approach to
A)meeting profitability guidelines without the risk of losing customers.
B)operating efficiently given the current level of customers.
C)embracing rival company approaches to gaining customers.
D)satisfying customer wants and needs at a price that customers will consider a good value.
E)assuring that the company makes enough profits based on its per-unit cost.

Question

Quizplus · Accepted Answer

The customer value proposition focuses on satisfying customer wants and needs at a price that customers will consider a good value. It is not about meeting profitability guidelines, operating efficiently, embracing rival company approaches, or ensuring enough profits based on per-unit cost.

The Customer Value Proposition Lays Out the Company's Approach to