In evaluating proposed or existing strategies managers should
A)initiate new initiatives even though they don't seem to match the company's internal and external situation.
B)scrutinize the company's existing strategies on a regular basis to ensure they offer a good strategic fit, create a competitive advantage, and result in above-average performance.
C)evaluate the firm's business model at least every three years.
D)ensure core capabilities are incorporated for establishing a competitive advantage.
E)align existing strategies with new strategies to emphasize incremental gains.

Question

Quizplus · Accepted Answer

Scrutinizing the company's existing strategies on a regular basis to ensure they offer a good strategic fit, create a competitive advantage, and result in above-average performance is the best approach. This allows managers to identify any shortcomings or areas for improvement and make necessary adjustments. The other options may not necessarily lead to effective strategy evaluation and implementation.

In Evaluating Proposed or Existing Strategies Managers Should