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Crafting and Executing Strategy
Quiz 1: What Is Strategy and Why Is It Important?
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Question 61
Multiple Choice
Excellent execution of an excellent strategy is
Question 62
Multiple Choice
A pharmaceutical giant acquires a manufacturer of rare specialty drugs to improve its falling share prices and invests all its wealth into the deal. Due to a deficit, it agrees to do a joint venture for the acquisition and involves a major automobile giant to fund the deal. After a rocky start, the companies now have a strong market position and generate good profits. How would you characterize this company's strategy?
Question 63
Essay
What is strategy and why is it important?
Question 64
Multiple Choice
In evaluating proposed or existing strategies managers should
Question 65
Multiple Choice
Good strategy combined with good strategy execution
Question 66
Multiple Choice
Ben Weprin is founder and CEO of Graduate Hotel, a growing chain of boutique hotels situated near college campuses and designed to cater to the nostalgia and local boosterism that are part of the culture of university towns. (Room keys are imprinted with the names of famous alumni, and public spaces are decorated with historical photos of campus life, vintage art and other collegiate artifacts.) Mr. Weprin and his company are trying to create a brand that will find year-round business by catering to more than just alumni coming back for once-a-year football weekends or 10-year anniversaries of their graduating classes. What is the major question that Mr. Weprin and his team need to ask about his company's strategy?
Question 67
Essay
What are the three tests of a winning strategy?
Question 68
Multiple Choice
Changing circumstances and ongoing managerial efforts to improve the strategy
Question 69
Essay
What is the connection between a company's strategy and its quest for sustainable competitive advantage?
Question 70
Multiple Choice
To test the merits of a firm's strategy and distinguish it as a winning strategy, which major question needs to be addressed?
Question 71
Multiple Choice
For John Sidanta, CEO and founder of Primaplast, a manufacturer of biodegradable plastic drinking straws made from recycled material, crafting and executing a strategy is a top-priority managerial task because it