Question 1

A data storage company realizes that its facilities are used most by financial institutions. It capitalizes on the opportunity and starts storing specific financial information only and is now one of the most sought-after financial databases. What strategy has the company employed?

Accepted Answer

The answer of A data storage company realizes that its...

Question 2

An established company in a market decides to donate a part of its profits to a children's charity to improve its market image. Soon after, it launches a website that offers new clothes, accessories, and books that could be donated to various children's charities by interested parties. The company gained positive publicity and its sales went up. What would you say about this strategy?

Accepted Answer

The answer of An established company in a market decides...

Question 3

A new entrant into the mobile phone market imitates its rivals' cellphones feature for feature, but offers its products at a 20 percent discount over its rivals' prices. What can you say about the new entrant's prospects for long-term success?

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The answer of A new entrant into the mobile phone...

Question 4

LinkedIn specializes in social networking for businesses and recruiters. Which of the five generic strategies is LinkedIn employing?

Accepted Answer

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Question 5

A mobile phone manufacturing and marketing company acquires an overseas display manufacturing company to gain a strong market position. Which of the five generic strategies has the mobile phone manufacturer used to gain competitive advantage?

Accepted Answer

The answer of A mobile phone manufacturing and marketing company...

Question 6

Explain why some companies get to the top of industry rankings and stay there, while others do not.

Accepted Answer

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Question 7

An electronic chip manufacturer has a quarterly release of its products. What can you say about its strategy?

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Question 8

A dining facility with multiple branches caters to newlywed couples only. The ambience, special live music arrangements for each couple, and privacy of the dining sections have become a rage among newlyweds. Which of the five generic strategies has the company used?

Accepted Answer

The answer of A dining facility with multiple branches caters...

Question 9

Keurig, a coffee machine manufacturer, sells high-quality espresso machines at a very low price but provides low-cost refills of varietal coffee pods at a relatively higher price than rivals. Explain this business model.

Accepted Answer

The answer of Keurig, a coffee machine manufacturer, sells high-quality...

Question 10

A pizza maker manufactures thin-crust pizzas and offers free soft drinks with a pack of four pan pizzas. What can you say about its Value-Price-Cost Framework?

Accepted Answer

The answer of A pizza maker manufactures thin-crust pizzas and...

Question 11

A fashion magazine plans to cut down on its fashion-related content and provides the space instead for high-priced advertisements, but somehow fails to convince giant fashion brands to advertise in its magazine. What do we understand from this failure?

Accepted Answer

The answer of A fashion magazine plans to cut down...

Question 12

A mobile on-demand transportation company with an established brand name uses a unique mobile app and GPS mapping technology to reduce the time for drivers to pick up passengers and take them to their destinations. It then gives the mobile apps away free to all riders. Which of the five generic strategies is this company using?

Accepted Answer

The answer of A mobile on-demand transportation company with an...

Quiz 1: What Is Strategy and Why Is It Important?